{"id":4406,"date":"2026-09-16T19:19:42","date_gmt":"2026-09-16T22:19:42","guid":{"rendered":"https:\/\/mayma.org\/?p=4406"},"modified":"2026-09-16T19:19:42","modified_gmt":"2026-09-16T22:19:42","slug":"construyendo-un-turismo-que-deja-raices-en-quintana-roo","status":"publish","type":"post","link":"https:\/\/mayma.org\/en\/construyendo-un-turismo-que-deja-raices-en-quintana-roo\/","title":{"rendered":"Construyendo un turismo que deja ra\u00edces en Quintana Roo"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-1024x768.jpg\" alt=\"\" class=\"wp-image-4407\" srcset=\"https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-1024x768.jpg 1024w, https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-300x225.jpg 300w, https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-768x576.jpg 768w, https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-1536x1152.jpg 1536w, https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-2048x1536.jpg 2048w, https:\/\/mayma.org\/wp-content\/uploads\/2026\/09\/michaela-bohm-rimakova-rFdG9xhcBRE-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El estado mexicano de Quintana Roo, ubicado en la Pen\u00ednsula de Yucat\u00e1n, tiene una geograf\u00eda que oscila entre el caribe turquesa y la selva maya con sus cenotes. En ese corredor que va de Canc\u00fan a Tulum se concentra uno de los destinos tur\u00edsticos m\u00e1s visitados del planeta: recibe m\u00e1s de 21 millones de turistas por a\u00f1o, diez veces su poblaci\u00f3n local. El turismo representa el 87% del PIB, con m\u00e1s de 1.443 hoteles y 134.000 habitaciones. Las cadenas hoteleras construyen infraestructura a ritmo constante y, sin embargo, buena parte de las comunidades locales, los emprendedores mayas y los proyectos de triple impacto miran ese movimiento desde afuera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa brecha es el punto de partida del trabajo de Mayma en Quintana Roo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2025, con el apoyo de Visa Foundation y en alianza con Promotora Social M\u00e9xico, Mayma impulsa un proyecto de dos a\u00f1os orientado a integrar a MiPyMEs y startups de impacto local en la cadena de valor del turismo \u2014no como proveedores ocasionales, sino como actores estrat\u00e9gicos de un modelo que empiece a reparar lo que el turismo masivo deteriora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego de un 2025 con bases firmes y grandes logros de articulaci\u00f3n inicial, en 2026 una de las apuestas m\u00e1s concretas fue la serie de talleres de sensibilizaci\u00f3n para las \u00e1reas de compras de los hoteles, realizados junto a la Asociaci\u00f3n de Hoteles de la Riviera Maya. Las decisiones de compra de los grandes hoteles pueden ser un motor de transformaci\u00f3n econ\u00f3mica. En esos espacios se sentaron en la misma mesa gerentes de compras de cadenas como Hilton, Hyatt, Wyndham, Xcaret e Iberostar con emprendimientos locales, revisando criterios de certificaci\u00f3n y pol\u00edticas de compras responsables. En total, participaron m\u00e1s de 100 hoteles de 43 marcas distintas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero la cadena hotelera es solo una parte del ecosistema. El territorio tiene sus propias urgencias: el sargazo que llega masivamente a las costas, los saberes mayas que buscan canales de mercado y las startups que necesitan capital para crecer. Para acompa\u00f1ar esa diversidad, el programa se organiza en dos l\u00edneas: un Programa de Fortalecimiento para MiPyMEs en etapa temprana y un Programa de Aceleraci\u00f3n para proyectos con potencial de escala. Hasta hoy, 82 MiPyMEs y 24 startups \u2014el 60% lideradas por mujeres\u2014 han pasado por alguno de los dos programas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre ellas se destaca Sargazo Sandals, un emprendimiento que convirti\u00f3 uno de los mayores problemas ambientales de la costa caribe\u00f1a en materia prima para calzado. Una met\u00e1fora perfecta de lo que Mayma busca en Quintana Roo: que los desaf\u00edos del territorio sean tambi\u00e9n su punto de partida.<\/p>","protected":false},"excerpt":{"rendered":"<p>El estado mexicano de Quintana Roo, ubicado en la Pen\u00ednsula de Yucat\u00e1n, tiene una geograf\u00eda que oscila entre el caribe turquesa y la selva maya con sus cenotes. En ese corredor que va de Canc\u00fan a Tulum se concentra uno de los destinos tur\u00edsticos m\u00e1s visitados del planeta: recibe m\u00e1s de 21 millones de turistas [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4406","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/posts\/4406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/comments?post=4406"}],"version-history":[{"count":1,"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/posts\/4406\/revisions"}],"predecessor-version":[{"id":4408,"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/posts\/4406\/revisions\/4408"}],"wp:attachment":[{"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/media?parent=4406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/categories?post=4406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mayma.org\/en\/wp-json\/wp\/v2\/tags?post=4406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}