Emprender en Salud is an incubation program led by Mayma, with the support of the Johnson & Johnson Foundation, aimed at strengthening business ideas and models related to physical and mental health. Through training, mentorship, and connection spaces, this initiative supported entrepreneurs with innovative projects designed to improve quality of life—encouraging the application of scientific, technological, and social knowledge in practical health care solutions.

In the 2023–2024 edition, 120 projects applied, and 30 were selected to receive six months of training and more than 30 hours of capacity building. This edition was supported by the Johnson & Johnson Foundation, which awarded 30 scholarships to foster the development of participating ventures.